Insights

As COP28 gets underway our Sustainability Officer, Louise Jones reflects on the dedication of so many businesses to do the right thing, driving change for the better.

When HCPs have the necessary information, they can more easily communicate it to patients using simplified language and a confident, calm tone.

Diversity in clinical trials is crucial for understanding diseases and developing new treatments. Here's why diversity matters...

Digital technology in healthcare is rapidly evolving. In this blog we delve into how digital solutions can help improve patient experience within clinical trials.

Recruiting patients for clinical trials is one of pharma's greatest challenges. Imagery is a great way to connect with people on an emotional level and forms a big part the decision to join a trial.

Philippa Pristerà, Strategy Director here at Cuttsy+Cuttsy shares her insights from Pharmageddon. The 2-day innovation experience from Impatient Health brought together voices from across Pharma to challenge the status quo in healthcare.

Clinical trial recruitment can be a challenge. By applying the principles of health literacy to all materials, we can support people to make an informed choice about whether to take part in a clinical trial.

Icons serve as a useful form of alternative communication. We spend a lot of time developing icons for healthcare communications. Find out how we use iconography to elevate clinical trial materials.

Account Director, Holly Joscelyne shares her insights on the future of AI in business following the NEXT Global conference in Amsterdam.