Insights

Discover our predicted 2025 healthcare and Pharma trends: AI in trials, diversity mandates, mental health innovations, hybrid methodologies, immunotherapy support, and direct-to-patient recruitment.

Discover how generative AI is revolutionising clinical trials by enhancing patient recruitment, optimising trial processes, and addressing ethical concerns, as explored at the DPHARM conference.

Discover essential strategies for crafting inclusive and accessible written content tailored for neurodivergent readers.

Discover the key differences between patient engagement and patient involvement, and how both are essential to empowering patients and enhancing patient-centred care for better health outcomes.

In this blog we look at the critical underrepresentation of older adults in clinical trials, emphasising the need for inclusive trial designs and targeted strategies to ensure safe and effective medicines for this population.

Clinical research is becoming more patient-centric, but there's still more that needs to be done to make clinical trials available to everyone. This could include wider participation.

Discover why sharing clinical trial results with participants is crucial for respect, informed health decisions, and fostering strong researcher-participant partnerships.

We explore the historical exclusion of women from clinical trials, its consequences on medical research and treatment efficacy and the ongoing efforts to ensure their representation.

Discover how transparent, empathetic communication and health literacy principles can empower patients and enhance engagement in clinical trials, transforming participants into active partners in their healthcare journey.