How AI powers smarter solutions at Cuttsy+Cuttsy

It’s our strong belief that technology should work alongside humans, not replace them. Our goal is to empower our team and clients with smarter tools, helping us focus on what really matters — creating impactful healthcare communications.

Since Large Language Models (LLMs) and Generative AI burst into the mainstream at the end of 2022, many businesses have been searching for ways to make the most of the benefits that come from integrating them into their key processes, while avoiding the various unpredictable and sometimes hilarious ways in which the technology demonstrates that it still needs time to evolve.

We have been engaged in a process to identify areas in which AI can help our team help our clients, and their patients, investing significant time and effort into finding the most effective ways that we can use the new tools available to us to support our daily work. We also made promises to our team, our clients and the wider healthcare comms community which we intend to keep — ensuring that we never replace the patient voice in our work with AI and that our work will remain authentic, compliant and secure.

From streamlining repetitive tasks to enhancing creativity, our approach to AI, ccura, is changing the way we work. We’re proving to ourselves, and to our clients that AI can balance efficiency with empathy, accuracy with creativity, and automation with a distinctly human touch.  

Here’s how we use AI on a daily basis to elevate our services and why it matters to our clients.  

One of the key benefits of AI is its ability to handle time-consuming, repetitive tasks. For instance, our ccura suite of tools uses AI to automate workflows. This isn’t just about saving time, it’s about reallocating energy to where it matters most. By minimising mundane tasks, our team can focus their efforts on producing meaningful, patient-first communications that create positive impact.  

How does it work in practice?

We use AI to support our teams in all functions across the business.

Our writers and editors use AI to support proofing and editing, ensuring accuracy and consistency every step of the way. It also assists with refining tone and style, so messaging always resonates with its intended audience.

Desk research, data analysis, and even ideation have become quicker and more focused. AI tools consolidate large reports, identify key insights, and help our strategists deliver sharper, data-driven recommendations.

Designers can turn ideas into conceptual designs, website wireframes, or component visuals quickly, using AI tools to present ideas clearly and efficiently — even for fast-paced projects.

From video editing and creating captions to unearthing useful articles and resources, AI provides our marketing team with the tools to connect with the right audience at the right time.  

This multi-layered integration of AI drives efficiency without compromising the quality and creativity that our clients value.  

ccura: AI powered, always human  

What makes our approach unique?

Accuracy and compliance  

Working in healthcare means there’s no room for misinformation or inconsistency. With ccura’s built-in safeguards, every project is rigorously checked, guaranteeing compliance with industry standards.  

Enhanced collaboration  

Communication between team members, and with clients, is seamless with ccura. It enables better sharing of ideas, insights, and projects. This means faster decisions and more cohesive outcomes.  

Security at its core  

Clients trust us with sensitive information. That’s why ccura implements robust data protection protocols, giving peace of mind while fostering creative freedom within secure parameters.  

ccura underpins everything we do with empathy and excellence. Most importantly, our AI automation is always balanced with the critical human touch that defines Cuttsy+Cuttsy.  

Real impact for real people  

AI isn’t just about efficiency; it’s about enabling teams to make a bigger impact. By integrating AI into healthcare communications, we can support our clients with clearer messaging, faster delivery, and innovative campaigns that centre around patients and their needs.  

For example:

• AI-powered tools allow us to collate vital insights from clinical trials quickly, helping to inform data-driven patient advocacy campaigns
• Real-time adjustments to creative wireframes enable clients to visualise and review updates promptly during meetings
• Enhanced proofing and editing ensure campaigns go live faster while maintaining the highest standards of accuracy

The future of AI at Cuttsy+Cuttsy  

With AI becoming an integral part of our workflow, we’re continually exploring ways to expand its role without losing sight of the human connection. Our focus remains on empowering our talented team to work more efficiently and collaboratively, ensuring our clients always receive tailored, patient-focused solutions.  

ccura isn’t about replacing human expertise; it’s about amplifying it. It’s about making room for creativity, prioritising empathy, and letting our team focus on where they add true value.  

Commitment to patient involvement  

At Cuttsy+Cuttsy, we strongly believe that patients should remain at the heart of everything we do. While AI enhances many aspects of our work, it will never replace the vital role of patient involvement in shaping healthcare communications.  

Patients provide unique insights, lived experiences, and essential perspectives that no algorithm can replicate. Their voices guide us in creating meaningful, inclusive, and impactful solutions that truly resonate. By combining advanced AI tools with authentic human engagement, we ensure that all our work remains deeply rooted in real-world patient needs.  

Our commitment is simple and unwavering: AI will support our mission, but it will never replace the empathy, understanding, and collaboration that come from genuine patient involvement.

If you’re curious about how AI could help streamline your communications or want to understand how our approach could elevate your brand, let’s talk!

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