Strategy Director

We are an award-winning healthcare communications agency that specialise in creating meaningful, innovative solutions to improve lives, whether through patient engagement, clinical trial support, or healthcare communications. Collaboration, sustainability, and a strong focus on people are at the heart of everything we do.

As Strategy Director, you will lead our research and insights team, working closely with clients as well as the client service team and medical/copy writers to develop and execute innovative solutions that meet client objectives and end user needs. You will play a key role in driving excellence in our research and insights approach, integrating these with innovative communication strategies.

Your deep understanding and appreciation of HCP behaviours and motivators, as well as patient experience, engagement, and involvement will be critical to the insight gathering process and the translation of these into a curated strategic approach that steers the creative response, and evaluates communication impact.

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Key responsibilities

Strategic Leadership:

• Provide strategic direction and leadership to support the development of impactful communication strategies that are grounded in data-driven insights, and which drive audience engagement, support positive user experiences, align with organisational goals, and deliver measurable outcomes
• Deliver strategic consultancy, either as a stand-alone service or as part of an integrated campaign to clients
• Champion the patient voice during the creative development process and inspire creative teams to deliver on brief

Research & Insights:

• Lead the implementation of high-quality research and engagement approaches, conducting robust analysis and translating findings into actionable insights
• Collaborate with the extended team to support the preparation of communication and engagement strategies and creative briefs
• Commission and project manage external research as needed

Patient-centricity:

• Enhance the quality and impact of communications through the effective use of patient insights and involvement
• Advocate for patient inclusion and involvement across the pharmaceutical industry
• Serve as the in-house accreditor for the PIF Tick process, ensuring trusted information is created

Client Partnerships:

• Build and maintain strong relationships with key clients, acting as a trusted advisor and subject matter expert
• Identify opportunities to add value to client projects

 Business Development:

• Play an integral role in new business pitches
• Stay informed, and report to agency on emerging trends, best practices, and regulatory changes in the healthcare sector
• Share marketplace insights with the team and contribute to thought leadership initiatives

Team Leadership:‍

• Manage the work, performance, and professional development of team members

Impact:‍

• Contribute to evaluation plans and analyse data to demonstrate the effectiveness of ideas and campaigns

 Key skills and experience

• Strong analytical, lateral, and strategic thinking skills with the ability to apply creative thinking to business problems
• Skilled in differentiating core advertising ideas from executional treatments and evaluating their effectiveness
• Proven ability to guide and nurture creative work that meets clients’ briefs
• Strong and persuasive communicator, capable of translating research and strategy into actionable insights for clients and teams
• Deep understanding of human behaviour, social trends, and how ideas influence people
• Proficient in giving and receiving constructive feedback to improve the agency’s work
• In-depth knowledge of client businesses and markets, and how advertising contributes to their success
• Comprehensive understanding of the healthcare industry, including regulatory frameworks and patient advocacy groups
• Excellent leadership and team management skills with a track record of motivating and inspiring teams.
• Strong organisational skills with the ability to manage multiple projects simultaneously within deadlines and budget constraints
• Proactive, self-motivated, and solution-oriented mindset with a passion for patient-centric care

Essential attributes

You will be a passionate and proactive leader who thrives on using valuable insights to create impactful healthcare communications. Your ability to manage teams, foster client relationships, and champion patient engagement will ensure the success of the projects you lead. You’ll bring a balance of strategic thinking, creative problem-solving, and exceptional communication skills to deliver solutions that resonate and make a meaningful difference.

Our unique culture combines flexibility and trust with a commitment to nurturing our team. We offer a competitive benefits package, including a starting allowance of 20 days’ holiday (rising to a maximum of 25 days for long service, plus shut down between Christmas and New Year and a day off for your birthday, both in addition to annual leave), pension, private healthcare for you and your family, investment in your professional development, and annual free trainers! If you are looking for a change, or simply want to join an award-winning company that makes a difference, let’s talk.

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If you have any questions about the role or Cuttsy+Cuttsy, don’t hesitate to get in touch via email: katemccabe@cuttsyandcuttsy.com