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Reflecting on #GoodDeed

Kathryn Bailey  |  21 December 2017

December is a time for goodwill, giving and spreading love. This year, instead of rolling out a flashy Christmas campaign, we decided to focus our efforts on carrying out good deeds. Everybody has different charities that are close to them, so following the simple motto of #GoodDeedDecember, everyone was able to contribute in their own special way.

From the start of #GoodDeedDecember, our Cuttsy Christmas tree received lots of lovely new presents. We then took this selection of books, toys and games to the Salvation Army, who believe that all children deserve a present at Christmas. #SallyArmyChristmas.

During this festive period, our team also wanted to give something more than material gifts. So, some of us made trips to the blood donation centre to give a potentially life-saving gift this Christmas, while others generously signed up to be on the organ donor register.

We took part in Christmas Jumper Day, raising money for Save the Children, and also in Elf Day for the Alzheimer’s society, who support people with dementia and their families.

As part of #GoodDeedDecember, our patient e-books on clinical trials, coeliac disease, high blood pressure, pain and rheumatoid arthritis have been free to download in PDF format. Written in plain English by our Scientific Team Leader, Dr Liz Walder and designed in house, our beautifully illustrated e-books help to decipher all the jargon and make complex medical conditions and processes less daunting.

Exercising our creative skills within the agency we designed a selection of Christmas cards. We then uploaded them to social media and sent the 3 designs with the most “likes” to be printed professionally. After packaging them up we donated them to a couple of different charities to sell for a variety of great causes.

Through their purchase, people could promote the work of the charity they support whilst continuing the tradition of sending Christmas cards to loved ones or friends who they’ve been meaning to catch up with; if only life would stop getting in the way for a second.

And the deeds didn’t stop there…

From carol singing with a retiring collection for Addenbrooke’s Charitable Trust to visiting midwives at the maternity hospital, at Cuttsy+Cuttsy, we were proud to accomplish good deeds, big and small, throughout the month of December.

It’s things like #GoodDeedDecember that make me proud to work at Cuttsy+Cuttsy. Being able to use creative skills to help and connect with people in need, over the Christmas period and throughout the year, is very rewarding, and I feel so fortunate to be part of a team that is so keen to get out and do things for the greater good.

Taking part in #GoodDeedDecember gave us all the opportunity to learn and grow alongside the people we were helping, and contribute to the well-being of humanity on a personal level.